Hannah Jolley - Evaluation: Question 5. How did you attract/address your audience?

I added annotations to the video to analyse how we attracted our mainstream audience.

The information from the BBFC website, showing the
differences from the classification 12 to 15.

As we decided before filming that our film would be suitable as a 15, we looked up what a 15 classification meant we could/couldn't include.

A 15 didn't really restrict us as we only used subtle ways to imply violence, or threatening scenes, not explicit scenes of drug taking or sex/use of strong language.

With the use of appropriate props and mise en scene, we were able to attract our audience as the classification meant that the audience seeing the film would be able to understand and recognise the themes shown without being too scared or unnerved by it.

The questionnaire we did, meant that we got an insight into the most popular Thriller themes explored and sub-genre's within Thriller's that are preferred.

As most of the people we asked classed themselves as lower/middle class, our main character was an ordinary white British girl which the audience could easily recognise as being a main, vulnerable character and this is how we addressed the audience because our target audience would be able to relate with this character.

The soundtrack was originally composed on just piano, which when I recorded it, I added low pitched bass and cello parts. I was happy with this at the beginning, the piano had a slight echo which created the eerie atmosphere and went well with the shots we filmed but as the opening climaxed, the soundtrack needed to do the same and so I added atmospheric synthesisers to create a sinister undertone, which then addressed the audience as it would be easy for them to recognise forthcoming danger in the film.

We used the typical conventions of camerawork and editing to attract our target audience and for it to be appealing to them so they were able to understand it.

In the scene of the vase for example, we used quick cuts between each shot to emphasise the climax of the sequence, which would be addressed to the audience and easily noticed as the climax of the opening by them.